Customization is king in our technological age. As online resources even the playing field for a lot of businesses, the best way to stand out is to offer something special for each customer. Few industries depend on customization as much as the travel and hospitality industry. Depending on the type of travelers they are facing, hoteliers might need to cater their services to woo couples on a romantic getaway, families looking for a good deal, or business travelers who need to get work done.

Knowing what types of services and amenities will most please different groups of travelers can be vital to a hotelier’s success. This kind of customized service can also help ensure the travelers return to the hotel for future trips. Hoteliers who want to create a loyal customer base must learn as much as they can about each group’s requirements.

The infographic below highlights some of the main types of travelers and details what they are looking for in vacation. Targeting these preferences can make the difference between a one-time visitor and a loyal visitor.